This is an article that accompanies my CoolTimeLife podcast entitled Raising the Bar of Expectation. If you want to listen to it while you drive somewhere, you can access it here.
Let me start with an insult. I remember reading a comment someone made online about – well you know I can’t even remember what the comment was about. But I remember the burn. Some troll disagreed with the writer’s comment and wrote in reply, “go back to freelancing.” I remember being initially confused by this remark. What was wrong with freelancing? What did he mean by that? I have been essentially freelancing my entire career, and I feel I’ve done pretty well. What was the stigma that this troll was trying to push? That freelancing isn’t real work? That you only freelance if you can’t find a proper job?
I questioned the troll’s comments from three perspectives. The first was my own experience: two and a half decades of adventure, meeting new customers, devising new products and solutions, setting my own calendar and career path. Exhilarating and rewarding. Never dull or repetitive. What could be better than that?
Then I thought of the other freelancers I know. They, too, never stop improving their product. They are masters at finding work. They might change customers from month to month, but the work never stops for those who know how to find it. It’s job security anchored by your own talents and motivations, not those of an HR department.
Thirdly, I thought of the people I had met during one of my long-term contracts, where I taught groups of recently fired executives how to cope with the depression of job loss and the resulting loss of their identity. These people were truly at sea, with no compass and no hope. This is what happens when people get buried in their salaried jobs and allow no time for the entrepreneurial networking that is at the heart of freelancing. They don’t know who they are, and they don’t know where to go, because they never built the safety net that every freelancer owns. That’s why I wrote my third book, which is entitled, “Is This the Day I Get Fired?”
Go back to freelancing. Did that comment reveal a deep-seated fear held by the writer, who like most other bullies, projects his insecurities on those he tries to intimidate?
Well, I have news for that bully as well as everyone else, including worried parents, who fear that freelancing is not as secure as a career job or a unionized job. Not only is it more secure, since the power of mobility and self sufficiency rests with the individual rather than their employer, it is also the future of work. I remember a comment that a guest speaker once said at a networking session I was hosting: He said, “the chief difference between a salaried employer and a contractor is that a contractor knows when his or her last day is, and can do something about it.
We are in an age of profound transformation. Technology continues to change jobs and indeed make many of them redundant. It balances this out by creating new jobs in their place, as well as making it possible for networking and freelancing to flourish. But to anyone who grew up watching Dad and/or Mom leave the house every day at 7:00 a.m. and return home at suppertime year in and year out it becomes difficult to envision any other lifestyle, regardless how secure it ultimately is.
The Future of Work: The Gig Economy
Heavy hitters like RBC and McKinsey have publicly declared the following facts, for the benefit of employers and experts who are carefully watching the changing world of work:
McKinsey and Co. has stated:
- 60% of all occupations have at least 30% of activities that are technically automatable.
- Automation could affect 50% of the world economy
Royal Bank of Canada (RBC) envisions:
- 4 million Canadian job openings in the next three years, of which
- 50% will undergo a skills overhaul.
The skills that will be required include soft skills such as critical thinking, creativity, collaboration, communication, empathy and social perceptiveness. The ways in which these will be learned will be more about lifelong learning in place of traditional linear education.
But to take this even further, consider these three rather stunning facts delivered recently at the World Economic Forum.
1.) Less than a decade from now, by 2027, the majority of the U.S. workforce will be freelance.
2.) Artificial Intelligence and robotics will create more jobs, not mass unemployment as long as we responsibly guide innovation.
3.) Cities will compete against each other to attract top talent, as they see economic ecosystems grow and flourish.
These comments were made by Stephane Kasriel, who is CEO of UpWork, one of the largest and most successful freelancing websites around. It would be easy to assume he has a vested interest in saying such things, being the boss of a company directly dependent on the fulfilment of this vision.
But it is important to recognize that freelancing is not a cottage industry. Large multinational companies like Pfizer and Samsung are part of this rising breed of enterprises that have turned online to find freelancers.
And there are others out there, looking for highly specialized talent and paying well for it. One of these is Innocentive, a company that “enables organizations to put their unsolved problems and unmet needs, which are framed as ‘Challenges’, out to the crowd to address.” In other words, it is seeking innovation through crowdsourcing; putting the bounty on a solution. Maybe it’s an industrial challenge, like how to get toothpaste into a differently designed tube, or how to economically prevent oil from freezing when stored in cold climates. You would think large companies would have all the engineering brilliance it needs to solve these problems from the inside, but sometimes they just don’t.
Very often I win writing or project management contracts from companies who have all the right people already in-house. The problem is the backlog. It might take six months to appear on these peoples’ radar, and the client needs something done now.
Similarly, it’s those experts on the outside, the ones who must stay constantly ahead of the knowledge curve, who are the ones who come with the solution, more quickly and more cost effectively.
It’s the As-A-Service Economy
Let me draw a parallel distinction. Companies the world over have, over the past few years, become familiar with cloud, and with it, related technologies such as artificial intelligence and the Internet of Things. What are these innovations doing for them? Far more than simply storing your data. The accessibility and data flow that these technologies have enabled has given rise to the as-a-service industry. Where once companies shipped boxes of their products to their customers, they now see the value in many cases of actually giving the basic physical product for free, and then monetizing the services needed to support it, along with the data that becomes collectible.
Individual consumers see this daily when they use their computers. Products like Microsoft Office used to arrive in a box and required individual installation from disks. But now, Microsoft, and all other software applications are subscription based. Sometimes even free. The manufacturers are responsible for testing and upgrading and they do so remotely via your internet connection.
The same principle applies to every other as-a-service enterprise, which is what makes cloud storage and security so attractive and practical in the first place. The supplier stays responsible for the upkeep of quality. It need no longer remain in house, where it might be prone to delays and budget cuts.
So, back to the workforce. I can speak from direct experience, when I teach new topics to a group of employees, they admit that they spend so much time closeted away, working on the internal problems of the moment, they never get the chance to look up and around at what the outside world is doing.
This becomes one of the key value propositions of the as-a-service freelancer. Just like cloud providers and software manufacturers, the freelancer is responsible for maintaining the skills and knowledge that a company needs. And now, with direct and immediate communication and the capacity for working remotely, there is no reason for them to ever physically visit the company’s brick and mortar operations if need be.
None of this is truly new. There have been freelancers for centuries. The very word freelance denotes a mercenary fighter whose weapons, including their lance, were available to whoever wanted to hire them. They weren’t free from a price perspective, but they were free from fealty to any specific lord, king, or country.
Companies have long outsourced work to other countries – call centers and tech support, for example – and even the notion of as-a-service machinery has its roots in leasing and rental programs.
But it’s more now. We have passed a tipping point. As-a-service is more than just leasing. It is about servicing, maintenance and aftermarket opportunities that go well beyond any physical machine. And freelancing is far more than hiring warm bodies to cover peak periods.
Freelancing is a new type of work, fueled by communications and data technologies that help bring customer and supplier together more efficiently. According to a study commissioned by Upwork, half of the millennial generation is already freelancing.
There is an inherent security in the freelancing business, reinforced by the ever-present reminder that you are personally responsible for your future. This might strike many as the opposite of security. After all, how can that compare to the permanence of a salaried position, especially when it comes to qualifying for a mortgage? But ask any salaried employee what their biggest fear is: it’s losing their job. And that is not a healthy way to live.
So, back to the insult that started this monologue. “Go back to freelancing.” Many people reveal their own fears in the insults and swear words they use against others. As I tell my audiences, I have been looking for work for 25 years now. And I keep finding it. It’s always interesting, it always adds something to my skillset, and it always keeps me in demand. It called, colloquially, the gig economy, and it is the future of work.