Technology

Go Back to Freelancing? I’m not Feeling the Burn

This is an article that accompanies my CoolTimeLife podcast entitled Raising the Bar of Expectation. If you want to listen to it while you drive somewhere, you can access it here.

Let me start with an insult. I remember reading a comment someone made online about – well you know I can’t even remember what the comment was about. But I remember the burn. Some troll disagreed with the writer’s comment and wrote in reply, “go back to freelancing.” I remember being initially confused by this remark. What was wrong with freelancing? What did he mean by that? I have been essentially freelancing my entire career, and I feel I’ve done pretty well. What was the stigma that this troll was trying to push? That freelancing isn’t real work? That you only freelance if you can’t find a proper job?

I questioned the troll’s comments from three perspectives. The first was my own experience: two and a half decades of adventure, meeting new customers, devising new products and solutions, setting my own calendar and career path. Exhilarating and rewarding. Never dull or repetitive. What could be better than that?

Then I thought of the other freelancers I know. They, too, never stop improving their product. They are masters at finding work. They might change customers from month to month, but the work never stops for those who know how to find it. It’s job security anchored by your own talents and motivations, not those of an HR department.

Thirdly, I thought of the people I had met during one of my long-term contracts, where I taught groups of recently fired executives how to cope with the depression of job loss and the resulting loss of their identity. These people were truly at sea, with no compass and no hope. This is what happens when people get buried in their salaried jobs and allow no time for the entrepreneurial networking that is at the heart of freelancing. They don’t know who they are, and they don’t know where to go, because they never built the safety net that every freelancer owns. That’s why I wrote my third book, which is entitled, “Is This the Day I Get Fired?”

Go back to freelancing. Did that comment reveal a deep-seated fear held by the writer, who like most other bullies, projects his insecurities on those he tries to intimidate?

Well, I have news for that bully as well as everyone else, including worried parents, who fear that freelancing is not as secure as a career job or a unionized job. Not only is it more secure, since the power of mobility and self sufficiency rests with the individual rather than their employer, it is also the future of work. I remember a comment that a guest speaker once said at a networking session I was hosting: He said, “the chief difference between a salaried employer and a contractor is that a contractor knows when his or her last day is, and can do something about it.

We are in an age of profound transformation. Technology continues to change jobs and indeed make many of them redundant. It balances this out by creating new jobs in their place, as well as making it possible for networking and freelancing to flourish. But to anyone who grew up watching Dad and/or Mom leave the house every day at 7:00 a.m. and return home at suppertime year in and year out it becomes difficult to envision any other lifestyle, regardless how secure it ultimately is.

The Future of Work: The Gig Economy

Heavy hitters like RBC and McKinsey have publicly declared the following facts, for the benefit of employers and experts who are carefully watching the changing world of work:

McKinsey and Co. has stated:

  • 60% of all occupations have at least 30% of activities that are technically automatable.
  • Automation could affect 50% of the world economy

Royal Bank of Canada (RBC) envisions:

  • 4 million Canadian job openings in the next three years, of which
  • 50% will undergo a skills overhaul.

The skills that will be required include soft skills such as critical thinking, creativity, collaboration, communication, empathy and social perceptiveness. The ways in which these will be learned will be more about lifelong learning in place of traditional linear education.

But to take this even further, consider these three rather stunning facts delivered recently at the World Economic Forum.

1.) Less than a decade from now, by 2027, the majority of the U.S. workforce will be freelance.

2.) Artificial Intelligence and robotics will create more jobs, not mass unemployment as long as we responsibly guide innovation.

3.) Cities will compete against each other to attract top talent, as they see economic ecosystems grow and flourish.

These comments were made by Stephane Kasriel, who is CEO of UpWork, one of the largest and most successful freelancing websites around. It would be easy to assume he has a vested interest in saying such things, being the boss of a company directly dependent on the fulfilment of this vision.

But it is important to recognize that freelancing is not a cottage industry. Large multinational companies like Pfizer and Samsung are part of this rising breed of enterprises that have turned online to find freelancers.

And there are others out there, looking for highly specialized talent and paying well for it. One of these is Innocentive, a company that “enables organizations to put their unsolved problems and unmet needs, which are framed as ‘Challenges’, out to the crowd to address.” In other words, it is seeking innovation through crowdsourcing; putting the bounty on a solution. Maybe it’s an industrial challenge, like how to get toothpaste into a differently designed tube, or how to economically prevent oil from freezing when stored in cold climates. You would think large companies would have all the engineering brilliance it needs to solve these problems from the inside, but sometimes they just don’t.

Very often I win writing or project management contracts from companies who have all the right people already in-house. The problem is the backlog. It might take six months to appear on these peoples’ radar, and the client needs something done now.

Similarly, it’s those experts on the outside, the ones who must stay constantly ahead of the knowledge curve, who are the ones who come with the solution, more quickly and more cost effectively.

It’s the As-A-Service Economy

Let me draw a parallel distinction. Companies the world over have, over the past few years, become familiar with cloud, and with it, related technologies such as artificial intelligence and the Internet of Things. What are these innovations doing for them? Far more than simply storing your data. The accessibility and data flow that these technologies have enabled has given rise to the as-a-service industry.  Where once companies shipped boxes of their products to their customers, they now see the value in many cases of actually giving the basic physical product for free, and then monetizing the services needed to support it, along with the data that becomes collectible.

Individual consumers see this daily when they use their computers. Products like Microsoft Office used to arrive in a box and required individual installation from disks. But now, Microsoft, and all other software applications are subscription based.  Sometimes even free. The manufacturers are responsible for testing and upgrading and they do so remotely via your internet connection.

The same principle applies to every other as-a-service enterprise, which is what makes cloud storage and security so attractive and practical in the first place. The supplier stays responsible for the upkeep of quality. It need no longer remain in house, where it might be prone to delays and budget cuts.

So, back to the workforce. I can speak from direct experience, when I teach new topics to a group of employees, they admit that they spend so much time closeted away, working on the internal problems of the moment, they never get the chance to look up and around at what the outside world is doing.

This becomes one of the key value propositions of the as-a-service freelancer. Just like cloud providers and software manufacturers, the freelancer is responsible for maintaining the skills and knowledge that a company needs. And now, with direct and immediate communication and the capacity for working remotely, there is no reason for them to ever physically visit the company’s brick and mortar operations if need be.

None of this is truly new. There have been freelancers for centuries. The very word freelance denotes a mercenary fighter whose weapons, including their lance, were available to whoever wanted to hire them. They weren’t free from a price perspective, but they were free from fealty to any specific lord, king, or country.

Companies have long outsourced work to other countries – call centers and tech support, for example – and even the notion of as-a-service machinery has its roots in leasing and rental programs.

But it’s more now. We have passed a tipping point. As-a-service is more than just leasing. It is about servicing, maintenance and aftermarket opportunities that go well beyond any physical machine. And freelancing is far more than hiring warm bodies to cover peak periods.

Freelancing is a new type of work, fueled by communications and data technologies that help bring customer and supplier together more efficiently. According to a study commissioned by Upwork, half of the millennial generation is already freelancing.

There is an inherent security in the freelancing business, reinforced by the ever-present reminder that you are personally responsible for your future. This might strike many as the opposite of security. After all, how can that compare to the permanence of a salaried position, especially when it comes to qualifying for a mortgage? But ask any salaried employee what their biggest fear is: it’s losing their job. And that is not a healthy way to live.

So, back to the insult that started this monologue. “Go back to freelancing.” Many people reveal their own fears in the insults and swear words they use against others. As I tell my audiences, I have been looking for work for 25 years now. And I keep finding it. It’s always interesting, it always adds something to my skillset, and it always keeps me in demand. It called, colloquially, the gig economy, and it is the future of work.

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Text Messaging in the 1700s and How it Affects You Today

This is an article that accompanies my CoolTimeLife podcast entitled Raising the Bar of Expectation. If you want to listen to it while you drive somewhere, you can access it here.

Boy it’s annoying when things don’t load at the speed you want them to, isn’t it? I mean when we have to wait around for Microsoft Word to fire up, or for your browser to configure its updates, or for an app to download to your phone. And this is a serious problem. People have a tolerance of mere seconds before they give up and move on to something else. Ecommerce people know this, which is why they place such high priority on solving shopping cart abandonment issues. Music companies know this too, which is why artists are asked to write tunes that deliver the hook sooner. Consumers know they have a choice and they will move on quickly.

Texting Your BFF in the 1700s

Imagine what it must have been like 300 years ago. Imagine, for example, you walk four hours into town, maybe two hours if you’re rich enough to own a horse, and as luck would have it, a ship has just arrived carrying – among other things – mail from the old country. It includes a letter from your BFF, your sweetie, your betrothed, who writes, basically, “we need to talk.”

You re-read the letter several times, your heart is pounding as you see your happy future dissolving before your eyes. You run to the local apothecary, borrow a quill pen and a bottle of ink, and frantically write back a heartfelt plea to save your relationship. You proofread your letter, dab the ink dry, seal it inside an envelope. You dash down to the dock, leaping over barrels and boxes, you dash up the gangplank and hand your letter to the first officer you see.

Two weeks later, the ship leaves the harbor to start on its two-month voyage back across the Atlantic, where your frantic letter might stand a chance of getting into the hands of your betrothed another month after that. If, this was all happening to you in New Holland (Australia), just multiply all of these travel times by ten. Back then, you had to have a lot of patience when it came to sending and receiving information.

Rearranging the Text Messages on the Titanic

Did you know, by the way, that one of the contributing factors to the loss of life during the sinking of the Titanic had to do with the fact that the radio operators of the time were employees of the Marconi Wireless Telegraph Company – subcontractors, essentially, not crew – and as such, their primary responsibility was managing messages between passengers and their families and friends in Europe or in New York. These radio operators had no time or motivation to pay attention to the frantic calls of “Icebergs ahead” from the lookouts.

Over the century since the Titanic’s sinking, our communications technologies have increased in speed and reach, and so have our desires to stay ahead of them. Nothing seems ever fast enough. We humans thrive on communication. Today, for example, if someone does not answer your email within five minutes, you consider it within your rights to send another email that asks whether they received your first email.

Texting at 90 Feet per Second

So, what’s wrong with that, you ask? Well, nothing really, so long as you stay in control of the messaging. But most of the time we find ourselves not in control. For example, it is very difficult to resist the temptation to reply to a text while you’re driving your car. The compelling need to know what an incoming message says, and to then respond, overrules the logic of maintaining control of the vehicle. Evidence continues to mount that shows that even talking hands free, whether you’re chatting on the phone or dictating a text, is still an impairment. It takes a great deal of concentration to drive a vehicle, and that gets quickly eclipsed by the moment-by-moment activities of speaking and listening.

OK, you say, so why isn’t it the same when you have someone in the car with you?

Well, having a conversation with someone in a car can be distracting, especially if things get heated like in an argument, but when someone is in the car with you, they can see what you see, and are more likely to put the conversation on hold if there is a potentially dangerous situation unfolding up ahead. When a vehicle is travelling at 90 feet per second, that’s a lot of ground that can be covered during a moment of distraction. They can see that. But the person you’re talking to through your phone cannot.

The main reason why I am pursuing this line of thought though has to do with the bar of expectation, which continues to rise along with that increasing speed of communication. This rising bar does not just apply to messaging. It also applies to our own expectations of ourselves, and this anticipation of increased productivity sometimes exceeds our abilities. Let me give you an example.

Super Time Management Spray!

When I talk to my audiences about techniques for improving productivity, I deliver this offer paired with a challenge. My offer is this: I say to them, “I have, in the trunk of my car, a supply of time management spray. You spray it all over you and it will help you do everything faster. In fact, one spray of this patented elixir, and you will get at least four more hours’ worth of stuff done. Would you like some of this?”

Nobody actually believes I have this spray in the trunk, of course, but they play along, nodding their heads. After all, the truth is, there are few people who would pass up on the chance of being able to get a few more hours of productivity in a day.

“But wait!” I then say, like an old-time sales barker, “If you were to purchase this spray from me, even at this giveaway price of just nine dollars and ninety-nine cents a can, and you were to spray it all over you and you found yourself working at super speed, my question becomes, what will you do with this time you have found? Will you use it to answer more emails or attend more meetings? If so, my friends, you have won back nothing. You will call me back two weeks from now and you will be asking me for the extra strength spray.

This is the problem with best practices generally. They are not able to stick to the surface of a fast-moving culture in a way that ensures ongoing achievement. Instead they become part of the new normal. So, where you were once able to do five things in a day, now you can do ten. The bar of your expectations rises with this achievement and soon your expectation is that you can and should be able to do 15 things. And once you discover you are able to do 15, you start to expect to be able to do 20 things in a day and you start to make promises accordingly.

However, your body and mind have a hard time keeping up. Our instinctive desire to evolve and continue to make life better and safer for ourselves enthusiastically grabs this idea of doing more with less time, but our physical and mental selves really cannot do that.

So, you say yes to more and more emails, meetings, requests and tasks.

Or more precisely, you don’t actually say “yes,” but you don’t know how to say “no.”

The Smallest Word Is Also the Hardest to Pronounce

“No” is one of the smallest words in any spoken language, but one of the hardest to pronounce. Most of us have a profound fear of confrontation, or of offending or angering the person we are communicating with. After all, if you say no to your boss or your customer, you might lose your livelihood.

But the fact is, without that capacity to say “no” appropriately, the work simply piles up, but time does not expand to accommodate. And added speed is not enough. The extra strength spray just does not work.

The Future of Work: Cut Me Some Slack

That’s why, when it comes to looking at the future of work, many experts point to soft skills as the key. Skills like prioritization, delegation, and negotiation will become even more critical as timelines continue to shorten and the bar of expectation continues to rise.

I’ll give you an immediate example: Slack.

Now I love Slack. I am a devotee of online collaborative environments and I use them every time I am managing a multi-person project, which is all the time. There are other brands as well, of course, and Microsoft Teams will likely be the one most people encounter first, given the preponderance of Microsoft products in most workplaces.

Long story short, collaborative conversations grouped into channels are more efficient than email. There is an informality and immediacy to the communication that removes much of the mental overload and delay that email has been proven to cause.

But the pushback I get from people when they see a collaborative environment for the first time is, “how is this any different from email? What’s the difference between having a pile of unread emails in your inbox and a pile of unread messages in your Slack channels?”

It’s true. Even though I still think the collaborative messages can be handled more easily and more quickly over all, there is still an expectation that people be ready and available to respond to messages of any sort the moment they come in. The bar continues to rise.

But that’s where the soft skills come in. There is an ever-increasing need for people to be able to push back and say “no” in the most practical ways possible. “No” does not mean “go away, I never want to see you again,” it means, “let’s negotiate.” It’s a way of saying, let’s find a suitable alternative to the immediate.

So, whether you choose a collaborative environment like Microsoft Teams or Slack, or even if you choose to stay with email, it is up to you to let people know when and where you will be available. If you’re busy right now, or you plan to be traveling, then you’re not available to reply. This means you need to let people know this. You have to counter the rising bar of people’s expectations.

Get proactive and send out updates to those who are most likely to want to talk to you. Let them know the times that you will be available and when you will not be available. Give them access to your online calendar. Make sure to mark your busy times as busy, and your available times as available. If you use a collaborative environment, then update your status, and train your people to observe your status and availability notifications. This is a skill. It’s part of the skillset called influence, in which you get people to act in ways you would like, using positive emotion and positive reward.

A related and equally vital skill is that of following up. If you promise to be available at a certain time, then you need to ensure you are available. If you promise to return all emails and calls by the end of day, then you need to ensure you make the time to do that. People will believe in you and will accept these alternatives if they know they will be looked after within a reasonable amount of time. But if you break that promise, then the trust relationship will be broken.

The power is within you to manage the ever-rising bar of expectations – those you have of yourself with regard to workload, and those others have of you. It all depends on your ability to hone those soft skills of influence, planning, delegation, negotiation and prioritization.

Modern Music and Critical Thinking – There’s a Problem Here

This an article accompanies my CoolTimeLife podcast entitled Modern Music and Critical Thinking – There’s a Problem Here. You can access it here.

I was watching a YouTube video the other day which talked about everything that is wrong with modern music. The host of the video, who goes by the name of Thoughty2, wasn’t even old. Probably around 23. It wasn’t like one of those 70-something prog rock old timers telling us what’s wrong with today’s music, but instead, he presented some interesting facts about how music is produced and marketed in this era, and I think there are some direct tie ins to at work productivity and workplace skills.

The video is available here. It’s about 20 minutes long.

Thoughty2 goes through a number of mechanical reasons about how modern hits by people like Taylor Swift are written by a very small group of people, and how a recurring musical note sequence called the Millennial Whoop echoes through dozens of modern hits, as this compilation video shows.

Now, as a musician myself, I can agree with much of what Thoughty2 was saying, but I could also picture his grandfather standing in front of a camera in 1963, slagging the long haired, gyrating freakishness of the Beatles, or Elvis, and lamenting the disappearance of quality music by Sinatra or the Big Band era. Go back even further and is great-great grandfather would have been complaining about Gershwin tearing the classics apart. Even Mozart and Beethoven were criticized for changing music too radically.

So is this change in music a change management issue? Every generation deserves its own musical heroes, after all, if only to distance themselves from their parents or older siblings.

But here’s the part of Thoughty2’s presentation that really resonated with me. He pointed out the effect that free downloadable music has had on its creation and quality. Back in the days of vinyl LPs and packaged CDs, you, as a music consumer had to head on down to the music store and plonk out some hard-earned money to purchase a collection of songs by your favorite artist. There’s a lot of work involved in that, and it wasn’t cheap. In 1975, an LP would have cost between $4.99 and $7.99. I remember wishing I could get the compilation triple album by KISS, which was retailing for an astounding $10.99 at the time. That might not seem like a lot now, but back in 1975, minimum wage in the U.S. was around $2.00 per hour.

Access to recorded music was expensive. But concerts, were cheap, compared to today, because they were the loss-leaders designed to get you to buy the merchandise and albums. Now, as David Bowie so accurately predicted back in 1980, music is free, which is why artists and their employers – the record companies – must recoup their costs through live performances at hundreds of dollars per seat.

So, is free instantly available music the culprit? Because it’s free or mere pennies, and because it is available for instant download, no time is needed to think through the process, to debate whether the tunes are worth buying, or to spend time afterwards listening over and over to the tunes if only to justify the cost of the purchase.

Instant access means that tunes must offer a combination of universal appeal and familiarity. To be too different entails too much risk. Tunes must have an instant hook – no long-extended introductions – and in many cases these play as a mere backdrop to the video.

Still, there’s nothing inherently wrong in that, in my opinion. Art must always strike a balance between innovation and comfort of it is to make money.

But it’s the speed issue that I’m looking at here. As attention spans shorten and instant access to information dominates, skills such as critical thinking tend to atrophy, and this poses great danger to businesses and productivity.

Thinking is a process that requires a type of mental massaging. I tell my audiences that two of the best ways to think are, 1. To take a walk – just walk around the block and think about nothing. Do not check your email. Just let your mind relax, and let the thoughts come. Number 2 is to write things out. This is particularly productive because firstly it lets your thinking mind let go of preliminary thoughts and place them on a tangible surface – paper or a dry-erase board. Without this step you will simply be stuck holding on to an initial idea or worry. You can only move past this by depositing it somewhere and giving your brain permission to move on. Also, hand-writing has a correlation to the pace of clear thought processing. The speed at which you write things out buys time for creative processing to happen. These two actions together help “real thinking” really happen.

Much of the challenges people have concerning time management and prioritization has to do with the speed of reaction overtaking the quality of thought. We respond instantly to any incoming stimulus out of the fear and pressure of high-speed messaging. We have lost the ability for example, to exert influence over others, to manage expectations and buy time for ourselves. Why? Because influence requires careful thought and time to implement.

Look at ransomware for example. How often does cybercrime like this happen not because of any sophistication on the part of the hackers, but because they send one of those phishing emails that fool people into thinking their bank account has been frozen? People read them, and they react without thinking. They click on the link and the malware is allowed in. Phishing is a crime of distraction that exploits the busy-ness of its victims.

Similarly, much of the polarization happening in politics, especially in the U.S. also has to do with the fact that people no longer need to think through issues or talk with other people to come to a considered opinion. It is easier now to simply find an organization or news site that already sides with your beliefs or fears and wrap yourself inside. You will no longer hear a person of one political stripe say to someone with the opposing belief, “yes you have a good point there.” Instead disagreements are started and ended with a fast demographic smear: “you’re a liberal” or “you’re a dem” or you’re a republican. An “us versus them” mentality has taken over politics and has extinguished reasoned argument.

Critical thinking is a skill. It is the type of skill that needs to be taught to school age kids as well as to adults. It’s like street-proofing. You must give people an awareness of the importance of stopping and thinking before acting, otherwise their lives or careers will be in jeopardy.

Now in case you think I’m playing the old man here, dissing the younger generation for acting too quickly with their mobile phones and their autotuned musical heroes, I’m not. Music reflects its culture and our current culture is high-speed and ubiquitous. But there’s one thing that is not evolving as fast as technology, and that is the human brain and body together.

Reaction is reflex. It is not thought. Consequently, people lose the capacity to prioritize or frame a discussion when they exist solely in a reactionary state. Building a strong relationship with your manager, managing up, as the term goes, is impossible when neither of you have the time to do it. The same goes for delivering feedback to an employee or engaging in active listening. So many valuable activities and resources go out the window when people do not give themselves the time to fully use their thought processing skills.

A recent article in Quartz at Work outlined the concept of the silent meeting, being used by groundbreaking companies like Amazon, in which the first 30 minutes of an in-person meeting are spent in silence as the meeting attendees read the meeting material and reflect upon it before speaking.

This strongly echoes the original philosophy of Apple when they were the ones changing the world, whose campuses included lots of space and time for employees to meet, chat and cross-pollenate their ideas. This is where human brilliance and synergy some from.

One last example: how many careers, political campaigns or brands have gone quickly south due to a single ill-advised tweet? A moment of passion which flies around the world and eradicates years of carefully built trust and reputation?

There seems to be no time allowed any more to sleep on idea. To see how you feel about it tomorrow. There’s a lot to that idea, because twelve or fourteen hours from now you will be a different person: chemically, emotionally, refreshed and re-set after a night’s sleep. You will be a different person tomorrow.

What I am saying here is that critical thinking and taking time to think things through before acting will become a competitive advantage to companies that actively support it. Because far from me, or Mr. Thoughty2 being the old man in this scenario, the truth is, we are all old, female, male, of any age, we share a physiology that is not evolving as fast as our machines. We all use the same type of brain matter and autonomic reflexes to keep us alive. I honestly think the future rests with those who can use the best of their physical and mental makeup, and that has more to do with time than with speed.

The Law of Sharp Edges – Maximize Synergy by Framing a Conversation

There are many times when communicating via text or email is insufficient. The dynamics of human creativity are not one-dimensional. Thoughts and ideas must be echoed and bounced off one another so that we may experience and interpret the patterns that reverberate around us. Think, for example, how much more productive it is to “talk it out” with someone, rather than merely texting back and forth. Think also about how damaging it can be to keep feelings bottled up inside, or the complications that can arise from someone misinterpreting the tone of a text message. Creative thought thrives on the positive interference patterns that happen when two creative forces intersect. It falls away when given only a unidirectional track upon which to work.

Live conversation is essential for situations where there is something that needs to be created, agreed upon, resolved, or worked through. There is no real substitute.

When people contemplate getting together, whether face-to-face or over the phone, the thing that often puts them off is the fear of getting trapped in a conversation filled with small talk and irrelevancies. But it need not be that way. I use what I like to call The Law of Sharp Edges, which states that if you give someone a clear delineation – a guideline as to where things start and end rather than just a vague idea, they will be more likely to accommodate your request or behave as you would like them to.

Here’s a bad example: “Can I call you tomorrow?”

Here’s an excellent example: “Can I call you tomorrow at 2:00 for a 10-minute chat about the ABC project?”

The bad example puts people “on the hook for the entire day.” It’s like being on call. You know the event might

happen, but you don’t know when or for how long. This has a profound impact on your entire internal self-preservation system. Your instinct fears the unknown, and it’s not an overstatement to point out that something as simple as a vague phone call commitment is indeed an unknown. As such your body reflexively tenses itself for the interaction to come.

The excellent example removes the unknown and delivers three essential knowns – when it will be, how long it will last and what it will be about. It makes it a far more appealing thing to commit to since there are sharp edges surrounding the event. It is constrained and finite.

Such simple techniques will make a huge difference in productivity and process, by merely allowing the dynamic creativity of live conversation to flourish without fear. The many tools we have to facilitate live discussions, from meeting rooms to phones, video-conferences, online collaborative chat apps, even virtual presence devices like the Double (pictured) or Beam, still need to win someone’s attention through the most basic of concerns: “how will this hurt me and how will I benefit?” Once you can get such instinctive self-preservation needs out of the way, your conversation is free to do what it does best: make progress.

CoolTimeLife Podcast Episode 2 (Attention) Show Notes

Episode 2 (January 30, 2017): Paying attention to the concept of attention, specifically: understanding and capitalizing on your own attention span as well as that of other people; techniques for getting people’s full attention in emails and meetings; standing to attention: why standing and moving around is good for your health;  memory tricks: how to remember people’s names before your short attention span lets go of them.

To listen to the podcast, click here
To subscribe to the podcast series, click here

IF PEOPLE DO NOT SEEM TO BE PAYING ATTENTION TO YOU DURING A MEETING:

It might seem rude. But maybe they are…

  • Taking notes. Digital notes are much easier to tag and search for.
  • Fact-checking or retrieving useful info or documents to keep the meeting on track
  • Putting out an external fire via email or chat. It’s eiter this or skip the meeting
  • Doodling / playing Angry Birds. Most people need to move around. We’re not allowed to fidget, so often, doodling is the next best thing

If an organization is to stay “old-school” and require that everyone turn off their devices and face-forward, then this needs to be communicated as “meeting policy,” and not be merely expected or assumed. Employees today make their own assumptions.

On the flip side, if a company wants to play it cool by allowing people to bring and use whatever devices they desire into a meeting, a similar policy must be developed and broadcast, not only to ensure these technically-inclined people actually do agree to pay attention and to produce the required results by the end of the day, but also to inform those who may not share this technological enthusiasm, that bringing devices into a meeting is not rude anti-social behavior, but is in fact the new norm.

In both cases it is essential that people on both sides of the ideological fence are made aware of whatever rules the company decides upon. Rude behavior after all can best be defined by what it is not: it is behavior that does not align with social convention. But unless that convention is explicitly defined and universally recognized, there is nothing for people to refer to.

ALLOWING FACEBOOK/SOCIAL MEDIA IN THE WORKPLACE

The 8-hour day does not work. This is why we have the water cooler and the cigarette break or coffee shop run. The reality is, no-one can do 8 hours of work in 8 hours.

What is your attention span like? Mine is about 12 minutes before I need a Twitter break. People have a professional obligation to act responsibly, of course, and to return to their tasks after the break. The point is to allow people to work according to the way their mind and body work best.

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  • The first 1st paragraph should say all that needs to be said
  • Keep your email short enough so that the opening and close are visible on the same screen. This encourages people to read.
  • Use a P.S. (postscript) as a place to repeat your message or call to action. The human eye is attractoed to graphic elements like post scripts

Resources I mention in this segment are collaborative workspaces, which I hope will replace most email in future years. These include:

STANDING TO ATTENTION
Examples of standing desk furniture:

Storkstand – this is what a Storkstand looks like.

storkstand

Stirworks offers a full sizes standing desk.

stirworks

MEMORIZING NAMES AND FACTS
To remember people’s names, use the act of shaking hands as a cue to start up the silent technique of word association. Find something about the person – their hairstyle, clothing or resemblance to a celebrity or friend – and connect that phonetically or visually to their name/

So there you have it, our podcast on attention. I hope it caught yours. Let me know by leaving a message on our comments form at the bottom of the MY PODCAST page.

Mastering Email and Remembering Names: A Matter of Conscious Choice

2nd-Edition-Cover-Front

Many studies have been done over the years to observe how our brains react when interrupted by stimuli such as incoming emails, texts and phone calls. In short, the nutrients that are distributed around the brain to fuel the thought process are all summoned instantly to the amygdala for preparation for fight-or-flight. We live in a body design that is over 50,000 years old. Although on a surface level we might not find an actual email genuinely threatening, on a physiological level the stimulus represents an unknown, and as such all resources are forced to “drop what they are doing” and go immediately to the fight-or-flight center. It’s much like an emergency evacuation of a building.

Once the email is read and dealt with, the crisis is considered to be over and the nutrients are allowed to return to work. But with the crisis abated, they return to their “work zones” in due time, taking between five and ten minutes to get there.

email-distraction

As illustrated in the graph above, even for an email that takes three minutes to answer –it takes many minutes to return to the level of concentration we had prior to the interruption. This means that most people – you, me and our co-workers – are all working at a diminished level of focus and capacity during this time. And this happens over and over again throughout the entire day. In fact, the act of answering emails, texts and interruptions as they happen pretty much guarantees a full day of sub-par performance. After all, the fuel your brain needs to do its work is spending most of its time away from where it needs to be.

The solution is very straightforward. Tasks should only be addressed in a conscious manner, not a reactive one. When you choose consciously to answer emails, especially a group of them at once, let’s say at 10:30 a.m. rather than the instant they arrive, then you move into the email-responding situation without instinctive urgency. The nutrients in your brain are not taken by surprise and they are not sent scurrying along to the amygdala. Instead, you take on the task by coolly, choice.

It’s similar to the problem that happens when people forget names moments after having been introduced to someone. This happens because at the very moment of shaking hands, we do not need a conscious mechanism for collecting and storing the data, so the name we have just heard vanishes off into space. However, a seasoned “people greeter”, someone whose job it is to meet a lot of people and talk to them – a campaigning politician, for example, or a really good sales rep or executive can easily work a room, remembering up to thirty names simply through conscious memorization and a little word association. They choose to memorize. They are not being taken by surprise. It’s all a matter of conscious choice.

An example. I am introduced to Wendy. As I shake hands with her, I notice she has long hair, swept back into a ponytail. I think of hair being swept back on a windy day. The words “windy” and “wendy” have a similar sound. An association. I am also introduced to Martin, whose eyebrows resemble those of director Martin Scorsese. That’s an easy association. These will allow you to use the most valuable word in any conversation: a person’s own name.

Now, back to the email problem.

“Yes, but I need to answer my emails the moment they come in.”

This is a standard pushback to the idea of returning emails at scheduled times. “The world doesn’t work like that,” people say, “emails are part of my job.  If people have to wait around until I decide to respond to my emails, nothing will get done.”  Another response is, “I feel better clearing my inbox. It de-stresses me to get rid of the emails as they come in.”

I can agree with all of these statements. If your job is so tied to quick emails replies that to delay responding would cause harm, then respond! If replying to messages makes you feel better, then by all means, reply, because feeling good, feeling in control, is a key element of the Cool-Time philosophy. In short, if you prefer to answer your emails the moment they come in, then do so. But remember the focus-loss that is described immediately above still happens.

If you choose to answer email on an ad-hoc basis, I recommend you calculate the expected duration of a task, and add the expected time needed to deal with the volume of email to that task, and realistically plan that as an event.

For example, if you have a report that should take an hour to create, and you can expect to have to spend an additional thirty minutes replying to messages, you would be wise to block off ninety minutes for this task to get it done, as this will factor in the time required to step away and deal with emails.

The danger lies in believing you can get a one-hour task done in one hour if you still allow yourself time to deal with interruptions.

This is an excerpt from my book, Cool Time: A Hands-On Plan for Managing Work and Balancing Time. If you would like a copy, hop on over to my Books page. If you would like a workshop at your location, or if you would like to attend a live webcast, check out the details at my company, Bristall.com. If you would like me to come and speak to your group, contact details are available on my Speaker page. Either way, you will win back time and money. It’s just practical common sense.

Why Must Digital Audio Book Titles Expire?

Listening to audiobooks is a pastime enjoyed by many. It has never been more practical, given the range of wireless devices that an individual can now use. We are no longer tied to the CD drive in home stereos and cars. They re-open the universe of the written word to people of all ages, most of whom are too time constrained to invest in an actual book, but who can easily delve into a chapter or two while commuting or exercising.

One would think this renaissance, in which authors’ works are converted to wireless, professionally narrated pieces of immediately accessible art, would be embraced by book publishers as an opportunity to balance the effects that digital media has had on traditional bookstores.

Yet, for public access, draconian and seemingly archaic licensing laws continue to exist.

Case in point: I recently downloaded an audiobook from my local library, which subscribes to a national downloading service. The book arrived inside my phone’s app within seconds, and soon thereafter I was enjoying the title, listening to it through my car’s Bluetooth connection as I drove. Ah, the wonders of the wireless world.

Books become Pumpkins

Unfortunately, the publishers who made this title available to me through the library, allowed me only one week to listen to it before the licence expired. So exactly one week later, while I was still barely halfway through the book, the file had turned back into a literary pumpkin, on the outside of which was a sternly worded message reminding me to delete the now unplayable file from my phone’s memory.

My question is “why?” Why must there be such a short expiry period on a digital property? Why should there be an expiry date at all? I understand, if you borrow a book from a library, then no-one else can access that book until you return it. But this is the digital age, people! Digital files can be replicated infinitely with no adverse effect on the original.

On hold? For What?

Oh yes. And then there is the HOLD. There was another book that I was interested in downloading, but it was on hold. On hold? For what? There’s nothing unique to hold!

I understand that publishing companies are in the business of licencing books, ostensibly to guarantee revenue for their authors. I know this first hand, being a published author myself. I know also, that, as with all artists, we sit at the bottom of a very large inverted pyramid, and tend to get paid after all the middlemen have taken their share. Hmmm. Could that have something to do with it?

The point is, libraries, booksellers and book publishing companies are looking to protect their revenue streams amid an ocean of digitally accessible everything. But does withholding a title actually generate the type of scarcity that will guarantee a queue of patient, obedient title-borrowers? Especially when some enterprising individual might see fit to upload the entire audio track to YouTube so that everyone can listen to it without delay?

Or is their protectionism a holdover from a pre-digital age, in which supply and demand could actually be controlled by publishers?

Monetize the digital marketplace

My feeling, as both an author and as an avid listener of audiobooks, is that there is more to be gained from changing the model: make library titles infinitely available. Guarantee their quality. Make your free product better than the knock offs, and capitalize on spin-off activities, such as directing happy listeners to purchase related titles through sites like iTunes. Heck, I would be happy even to put up with a sponsorship, such as “This audiobook is being brought to you by ABC company.” Sponsorships could easily be rotated – such is the nature of digital media. It is much easier to modify than, say, typeset ink.

Ultimately I feel the publishing industry has much more to gain by adopting a more modern approach to monetizing the omni-channel marketplace than the current dusty old licencing program. Maybe they have started to do so, but it certainly does not seem to be working at the library. If there was ever a perfect “try-before-you-buy” environment, the national library system certainly would fit the bill, and would continue to bolster the existence of publishers and libraries alike.

Who Is Your Emergency Contact Point?

Emergencies such as natural disasters, and the human-made kind, happen all the time, but usually somewhere else. Many of us grow a little complacent when it comes to preparedness, since to even think of a bad thing happening touches our superstitious sides and seems to invite the event into our lives. But floods, earthquakes, power failures and civil unrest will continue, and will likely escalate. There are many things to consider in terms of surviving such a calamity, but two questions that absolutely have to be asked is, “who is my emergency contact person?” and “how will I reach this person?”

We have grown very comfortable with carrying a smartphone with us everywhere, but what if it got lost or broken? Or what if the cell system broke down? How would you reach someone then? I would have a hard time remembering anyone’s actual phone number, since I so seldom actually enter numbers anymore.  Everything is pre-set and one-touch. Most people I ask feel the same.

That’s why it is so important to identify and Emergency Contact Point (ECP). Assign a member of your family, or a trusted neighbor to be your local ECP, and choose a second person – someone who lives at least 100 miles away, to be your long-distance ECP. Both of these people should be someone who is most likely to be available, and will be able to relay messages in case other channels fail.

In the event of a power or cell network blackout, you may still be able to make a call from a payphone or a land-line. In cases of emergency – any situation in which direct connection with family members is no longer possible – everyone should know to call in to the ECP. This person can take messages from each family member as they call in, and then relay them back out. It’s a central communications point.

Consider also having a social media place or code, for example a Twitter account or FaceBook page that could be used as a rallying point for messages, assuming you can get on to the Internet.

The key point here is to set this up in advance. Choose your ECPs and your social media strategy, and inform everyone in your family how to use them. Yes, it seems dorky and tedious, but it can save many hours or days of worry and wasted effort should things fail in a big way.

 

The Need for Experienced Cloud Security Professionals

My blog post for cloud security firm (ISC)2 , entitled, Competing Cloud Security Demands Call For Credentialed Professionals is available for review at CloudTweaks.com. Based on interviews with security experts, the post discusses why it is critical that cloud security experts come with years of experience to handle the challenges of security online.  Click here to read.

CloudTweaks