This blog comprises show notes for my CoolTimeLife podcast entitled Digital Literacy – A Critical Survival Skill.
Whenever I give a presentation or a speech, I always start out by giving the Twitter hashtag for the event. This is not merely an act of housekeeping – it’s also a teaching moment that starts with crickets.
Yes – the sound of silence – a room full of blank faces when I ask the assembled audience how many of them use Twitter as a daily tool of professional development. Out of a room of a few hundred, I might get a dozen hands that go up. So, I ask why, and the answer is usually, “I have nothing to say,” or “There’s already someone on our department who does the tweeting for us, or even Twitter is passé. It’s Instagram now.”
Those are good answers – in fact there should only be one person in charge of tweeting on behalf of a company or department. And social media outlets like Instagram have their place. But that overlooks two of the three main benefits of using Twitter. People assume it’s just for outbound activity, sending notes and opinions out to the world. But that’s only useful if you have an established audience. That’s why celebrities and politicians use it.
But there’s a far more valuable use of Twitter that often goes overlooked, and that has to do with inbound information. When properly tuned, Twitter is an excellent tool for keeping up to speed on what’s going on in your business – the facts and development you need to know.
Yes, Twitter is awash with garbage and hate. That’s very sad and says a lot about people in general. But inbound Twitter is an ideal tool for lifelong learning.
Lifelong learning is just what it sounds like. You keep learning every day of your life. That’s not a new concept, but for many of us, such an idea paints pictures of having to go back to school, take formalized courses and write formalized exams and paper to get formalized degrees. These are all still good, of course, but in between those events, other things are still happening: Industry news. Innovations. Events. Opportunities. Being aware of these developments in real time is what gives people an edge or even a lifeline.
How else can you know what you need to know? It doesn’t matter if you never send an outbound tweet ever. Maybe you don’t need to. But by following a handful of carefully chosen experts, and checking your twitter feed once per day, you will receive vital, career enhancing knowledge without having to wade through all the garbage.
The Knowledge Base
The other reason I promote the Twitter hashtag at my session is that it allows me to talk about its service as a shared knowledge base – something that can and should also later be translated into an internal, intranet-based tool. When I have a group of people in front of me, there is bound to be someone with something valuable to contribute – maybe a thought, an idea or a resource, like a link to a website or online article or video. But they are unwilling to speak up. Often times, the quietest ones are the ones with the most profound observations.
By tweeting a comment or a link, using the event’s hashtag, every participant, even those who were not there, are able to read ideas and suggestions from people they don’t yet follow, by simply searching for the common hashtag online. This use of Twitter hashtags is a public activity using a public, non-confidential forum – but it represents a powerful way of sharing information and building on synergies that more and more people find more appealing than out-loud dialog. It is the Wiki approach – a shared knowledge base, built out of the contributions of many.
As powerful as shared knowledge through hashtags is for public events, it also highlights the power of internal Wikis, that every company should embrace. I come from an age – not that long ago – where policies and procedures were stored in vinyl binders, updated every quarter or so by a new raft of 3-hole punched papers intended to replace the older ones. It’s all we had at the time, and their quality and relevance were dependent on the person or consultant who wrote them.
But when an organization takes on the Wiki knowledge base mindset, capitalizing on the interaction and ubiquitous access that Twitter and Wikipedia offer, the collective wisdom and experience of a wider swath of employees is tapped – and that’s a significant development. People may not always be willing to speak up. But they are often more willing to both contribute and learn, when given the chance.
Centralized knowledge bases give people a renewed opportunity to learn new skills, reaffirm procedures and best practices by enabling employees to look it up online – to read a short article or watch a quick video. Having a Wiki means updates to knowledge bases can happen quickly, helping ensure no-one is referring to an outdated copy of a policy or procedure that has been sitting in a binder for years.
This again, is digital literacy – centralizing knowledge – taking full advantage of the accessibility of online material and ensuring the right message gets through.
The Scuba Diver Factor
An additional benefit of digital literacy comes from social media in general, which is why many employers and HR departments will routinely scan the social media sites of employees and candidates, like Facebook and Instagram, not to snoop, but to better understand the passion that drives employees.
For example, imagine that you discovered through Instagram, that one of your employees was a passionate weekend scuba diver, and in addition, is certified to teach scuba diving? What relevance would that have to the job he/she currently has? Some might note that someone with these passions might be a natural leader with the brains to learn complex procedures and the abilities to teach and lead others. But that might not be obvious as a line item on a C.V. or even on a LinkedIn page.
The potential within every employee needs new avenues to reveal itself. People who make hiring decisions take a huge risk. The cost of attracting, onboarding and training an employee is huge. Knowing more about who they are and what makes them tick – or more precisely how they can best fit into a company culture, is of enormous value. And the information is right there.
In many cases, 90 percent of an employee’s potential goes unseen, untapped and unappreciated. This is serious, especially given the career mobility that professionals of all ages now recognize. People know that there’s something else, something more fulfilling out there. It’s up to HR and hiring managers to know fully and completely who they have at their disposal and where their passions truly lie.
Digital Literacy and Critical Thinking
Finally, there is the vital component of corporate survival: critical thinking. The experts who research and discuss the future of work regularly describe the skills that employers will be looking for, the skills that people will need more and more in the months and years to come. This is especially prescient as artificial intelligence and machine learning take over many parts of many types of jobs and professions.
These skills are very human in nature, not surprisingly. They include – but are not limited to – critical thinking and empathy. People in general are becoming increasingly emotionally disconnected the more their technologies connect them. Think for example, how many of us would prefer to send an email or a text than pick up the phone and talk live, out of the fear of what? Time being wasted? The fear of confrontation? Social awkwardness? Disinterest? Well, these aforementioned skills are coming into high demand very quickly. Here are just two examples:
First, critical thinking as it applies to phishing. Phishing and spearfishing emails are getting much more sophisticated. Cybercriminals have figured out ways to mimic the web pages and two-factor authentication techniques that we have started to rely on as a defense. The truth is that any and every communication that an employee at any level might have, whether with an outside agent like a supplier, customer or job applicant, or even with an internal colleague, must be suspect. That colleague’s email might not actually be from that colleague after all. This is why data breaches are so scary. Impersonation of people is easy once the bad guys have access to the types of personal data that accounts use for verification.
So that’s one reason why critical thinking is so important. The need to not trust anyone. The need to second guess each email when it arrives, and the need to not click out of reflex – these all confirm critical thinking as an essential skill, if only to help keep the company safe.
Then there’s empathy. As one of a collection of social interaction skills, these will come into greater focus as more and more people choose to use video conferencing and telepresence as their ideal method of communication. Video conferencing means body language, facial gestures and eye contact reestablish their prominence in the art of human interaction. Being self-aware is equally as important as being aware of the body language in others, when you can see them through high definition video. Some people shy away from this technology for those very reasons, but as videoconferencing technology becomes more ubiquitous, it will become the norm, in the same way that email replaced physical mail all those years ago.
Digital literacy is not just about known how to install and use an app. It’s about understanding how to parse information and non-information from an infinitely growing ocean of data. It’s about finding meaning and delivering meaning through an understanding of just how these technologies work and how they affect and influence people. It’s fitting, in a way, to see humanity become the primary skill in a world dominated by technology.
This is the transcript of the CoolTimeLife podcast entitled Digital Literacy – A Critical Survival Skill. If you would like to listen to it, you can check it out at our podcast site here. If you would like to review other podcasts in this series, visit my podcast page at stevenprentice.com/podcast.html
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