This blog comprises show notes for my CoolTimeLife podcast entitled Modern Music and Critical Thinking – There’s a Problem Here. It explores the relationship between the way today’s tunes are written, produced and marketed, and the way in which we think and react as human connected to our phones.
I was watching a YouTube video the other day which talked about everything that is wrong with modern music. The host of the video, who goes by the name of Thoughty2, wasn’t even old. Probably around 23. It wasn’t like one of those 70-something prog rock old timers telling us what’s wrong with today’s music, but instead, he presented some interesting facts about how music is produced and marketed in this era, and I think there are some direct tie ins to at work productivity and workplace skills.
The video is available here. It’s about 20 minutes long.
Thoughty2 goes through a number of mechanical reasons about how modern hits by people like Taylor Swift are written by a very small group of people, and how a recurring musical note sequence called the Millennial Whoop echoes through dozens of modern hits, as this compilation video shows.
Now, as a musician myself, I can agree with much of what Thoughty2 was saying, but I could also picture his grandfather standing in front of a camera in 1963, slagging the long haired, gyrating freakishness of the Beatles, or Elvis, and lamenting the disappearance of quality music by Sinatra or the Big Band era. Go back even further and is great-great grandfather would have been complaining about Gershwin tearing the classics apart. Even Mozart and Beethoven were criticized for changing music too radically.
So is this change in music a change management issue? Every generation deserves its own musical heroes, after all, if only to distance themselves from their parents or older siblings.
But here’s the part of Thoughty2’s presentation that really resonated with me. He pointed out the effect that free downloadable music has had on its creation and quality. Back in the days of vinyl LPs and packaged CDs, you, as a music consumer had to head on down to the music store and plonk out some hard-earned money to purchase a collection of songs by your favorite artist. There’s a lot of work involved in that, and it wasn’t cheap. In 1975, an LP would have cost between $4.99 and $7.99. I remember wishing I could get the compilation triple album by KISS, which was retailing for an astounding $10.99 at the time. That might not seem like a lot now, but back in 1975, minimum wage in the U.S. was around $2.00 per hour.
Access to recorded music was expensive. But concerts, were cheap, compared to today, because they were the loss-leaders designed to get you to buy the merchandise and albums. Now, as David Bowie so accurately predicted back in 1980, music is free, which is why artists and their employers – the record companies – must recoup their costs through live performances at hundreds of dollars per seat.
So, is free instantly available music the culprit? Because it’s free or mere pennies, and because it is available for instant download, no time is needed to think through the process, to debate whether the tunes are worth buying, or to spend time afterwards listening over and over to the tunes if only to justify the cost of the purchase.
Instant access means that tunes must offer a combination of universal appeal and familiarity. To be too different entails too much risk. Tunes must have an instant hook – no long-extended introductions – and in many cases these play as a mere backdrop to the video.
Still, there’s nothing inherently wrong in that, in my opinion. Art must always strike a balance between innovation and comfort of it is to make money.
But it’s the speed issue that I’m looking at here. As attention spans shorten and instant access to information dominates, skills such as critical thinking tend to atrophy, and this poses great danger to businesses and productivity.
Thinking is a process that requires a type of mental massaging. I tell my audiences that two of the best ways to think are, 1. To take a walk – just walk around the block and think about nothing. Do not check your email. Just let your mind relax, and let the thoughts come. Number 2 is to write things out. This is particularly productive because firstly it lets your thinking mind let go of preliminary thoughts and place them on a tangible surface – paper or a dry-erase board. Without this step you will simply be stuck holding on to an initial idea or worry. You can only move past this by depositing it somewhere and giving your brain permission to move on. Also, hand-writing has a correlation to the pace of clear thought processing. The speed at which you write things out buys time for creative processing to happen. These two actions together help “real thinking” really happen.
Much of the challenges people have concerning time management and prioritization has to do with the speed of reaction overtaking the quality of thought. We respond instantly to any incoming stimulus out of the fear and pressure of high-speed messaging. We have lost the ability for example, to exert influence over others, to manage expectations and buy time for ourselves. Why? Because influence requires careful thought and time to implement.
Look at ransomware for example. How often does cybercrime like this happen not because of any sophistication on the part of the hackers, but because they send one of those phishing emails that fool people into thinking their bank account has been frozen? People read them, and they react without thinking. They click on the link and the malware is allowed in. Phishing is a crime of distraction that exploits the busy-ness of its victims.
Similarly, much of the polarization happening in politics, especially in the U.S. also has to do with the fact that people no longer need to think through issues or talk with other people to come to a considered opinion. It is easier now to simply find an organization or news site that already sides with your beliefs or fears and wrap yourself inside. You will no longer hear a person of one political stripe say to someone with the opposing belief, “yes you have a good point there.” Instead disagreements are started and ended with a fast demographic smear: “you’re a liberal” or “you’re a dem” or you’re a republican. An “us versus them” mentality has taken over politics and has extinguished reasoned argument.
Critical thinking is a skill. It is the type of skill that needs to be taught to school age kids as well as to adults. It’s like street-proofing. You must give people an awareness of the importance of stopping and thinking before acting, otherwise their lives or careers will be in jeopardy.
Now in case you think I’m playing the old man here, dissing the younger generation for acting too quickly with their mobile phones and their autotuned musical heroes, I’m not. Music reflects its culture and our current culture is high-speed and ubiquitous. But there’s one thing that is not evolving as fast as technology, and that is the human brain and body together.
Reaction is reflex. It is not thought. Consequently, people lose the capacity to prioritize or frame a discussion when they exist solely in a reactionary state. Building a strong relationship with your manager, managing up, as the term goes, is impossible when neither of you have the time to do it. The same goes for delivering feedback to an employee or engaging in active listening. So many valuable activities and resources go out the window when people do not give themselves the time to fully use their thought processing skills.
A recent article in Quartz at Work outlined the concept of the silent meeting, being used by groundbreaking companies like Amazon, in which the first 30 minutes of an in-person meeting are spent in silence as the meeting attendees read the meeting material and reflect upon it before speaking.
This strongly echoes the original philosophy of Apple when they were the ones changing the world, whose campuses included lots of space and time for employees to meet, chat and cross-pollenate their ideas. This is where human brilliance and synergy some from.
One last example: how many careers, political campaigns or brands have gone quickly south due to a single ill-advised tweet? A moment of passion which flies around the world and eradicates years of carefully built trust and reputation?
There seems to be no time allowed any more to sleep on idea. To see how you feel about it tomorrow. There’s a lot to that idea, because twelve or fourteen hours from now you will be a different person: chemically, emotionally, refreshed and re-set after a night’s sleep. You will be a different person tomorrow.
What I am saying here is that critical thinking and taking time to think things through before acting will become a competitive advantage to companies that actively support it. Because far from me, or Mr. Thoughty2 being the old man in this scenario, the truth is, we are all old, female, male, of any age, we share a physiology that is not evolving as fast as our machines. We all use the same type of brain matter and autonomic reflexes to keep us alive. I honestly think the future rests with those who can use the best of their physical and mental makeup, and that has more to do with time than with speed.
This is the transcript of the CoolTimeLife podcast entitled Modern Music and Critical Thinking – There’s a Problem Here. If you would like to listen to it, you can check it out at our podcast site here. If you would like to review other podcasts in this series, visit my podcast page at stevenprentice.com/podcast.html
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