What does Time Management Have in Common with Football?

2nd-Edition-Cover-FrontHumans are social creatures by nature, so we tend to invite and enjoy conversation, distraction, and mental stimulation: the joke-of-the-day-email from a friend, the water-cooler chat, social media. These things provide a few moments of leisure, but they do come with a price, for after they have passed, the work still remains to be done, and we are then forced to stay late, take work home, or make other sacrifices to catch up.

Most of us are trained in a skill and then join the workforce. We continue to learn though training and professional development courses, as well as practical experience, hopefully building a stable career and putting food on the table. However, another, more sinister type of learning also happens. While we integrate ourselves into the corporate culture of the company, we start to adopt the habits and norms of our peers, including many latent, long-established time inefficiencies are passed on through osmosis.

Consequently, it takes us by surprise when we learn for the first time that most people “work” for about one-third of the hours that they spend “at work,” meaning they actually will get only 3 hours of measurable work done in an eight- or nine-hour day.  Though this at first seems to be an affront to our ambitions, it doesn’t actually refer to a lack of dedication or drive. The average business day is littered with productivity roadblocks such as meetings, email, and drop-in visitors, conflicts and staff issues, technology problems and crises, all of which, though they may be considered as part of the work for which we are being paid, occur in irregular and unpredictable ways, breaking up the momentum of work and stretching tasks further and further along our calendar. The difference between how much we think we’ve done and how much work we have actually achieved is surprising.

But three hours? That’s a small fraction of a day to be counted as productive work in the purest sense of the word. It’s like taking a stopwatch to a football game. Over the course of a four-hour game, between the downs, the line changes and the time-outs, the ball is actually only in play for about twenty minutes – a very small segment of the game’s entire span.

During the course of a workday, these things happen:

  • 25 percent of people’s time is spent doing actual work;
  • 15 percent of the day is spent responding to email and voicemail;
  • 15 percent of the day is spent on the phone;
  • 20 percent of the day is spent in meetings and conversations;
  • 25 percent of the day is spent preparing for those meetings or dealing with the follow-up.

The fact that such a relatively small amount of the workday is spent doing actual planned work is often overlooked until the time comes that someone is called upon to make an estimate on the delivery date of a project. In an attempt to please a potential new client, it is easy for you or your boss or your sales rep to say, “We can have that to you by Thursday.” In fact, if you had nothing else to do, and could work on this client’s needs exclusively for eight uninterrupted hours a day, you probably could have it ready for Thursday. But that’s being way too optimistic, and that’s where the problems happen. We have to be realistic, and even a little bit pessimistic. We don’t know what other crises might happen between now and Thursday, but we can count on a few simple truths:

  • Things always take longer than you think, and a lot longer than you hope.
  • If someone asks you to do something and includes the word “just”, as in “can you just…” you’re already in trouble.
  • There will never be a perfect time to get it done.

Time management is a two-word term, and the second word is “management.” We need to exert proactivity and  influence over people and activities if any progress is to happen. The good news is, this is both possible and quite easy.

This is an excerpt from my book, Cool Time: A Hands-On Plan for Managing Work and Balancing Time. If you would like a copy, hop on over to my Books page. If you would like me to come and speak to your group, contact details are available on my Speaker page. Either way, you will win back time and money. It’s just practical common sense.

If you are interested, we have a newsletter –  a real brief monthly one – that discusses issues around productivity and explains how my keynotes can help. Sign up through Constant Contact here.

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