In addition to my own posts, I also write for CloudTweaks, an authority on cloud computing. My most recent post asks why companies involved in business-to-business cloud sales do not take advantage of Black Friday promotion techniques like their cousins in retail do. Here is an excerpt:
As of 2013, though, Black Friday still seems to be a retail-oriented phenomenon, aimed squarely at consumers – the public – the B2C arena. Seasonal deals in the business-to-business (B2B) sphere are few and far between, and seem relegated to the primary levels of the industry, such as the occasional cloud hosting or web page-hosting provider offering up extra space for any new customers that sign up on this special weekend.
How long might it be before the world sees “Black Friday” sales on a higher-level? A cloud industry level? For a start, the increased awareness of the need for high-performance cloud technology in support of this busy retail season can easily translate into a plethora of conversations about robust cloud technology in areas such as analytics, security, application development and migration…
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