The Future of Your Company, Hashtags and All

Fallon and Timberlake's Hashtag Sketch. Click to watch.

Fallon and Timberlake’s Hashtag Sketch. Click to watch.

In addition to my own posts, I also write for CloudTweaks, an authority on cloud computing. My most recent post covers a recent sketch performed by Jimmy Fallon and Justin Timberlake, which looked at the way hashtags are used and how silly they would sound in spoken language. The skit, in my view reveals a whole lot more about the fores of change in business and the need for decision makers to get on board. Here is an excerpt:

“Recently the unofficial comedy team of Jimmy Fallon and Justin Timberlake performed a short skit that illustrated how silly hashtags sound when inserted into normal conversation.  The idea of punctuating a sentence with keywords intended as flags-to-be-found is of course, ludicrous in spoken parlance, but as Shakespeare and Chaucer both wrote, many a truth is spoken in jest. The humor of the Fallon/Timberlake skit underlies a very real truth that language, just like culture and life itself, is morphing to accommodate a new way of being, and written language is now expected to be seen online, where interaction is expected and where calls-to-action through hashtags and twitter mentions are essential.”

“These cultural references demonstrate that the age of the cloud is here. Everything exists “out there,” in an instantaneous and globally ubiquitous fashion. Such an observation is not limited to technologies of course. The same customer mindset that expects free wi-fi at every street corner and free apps for its numerous connected devices, is not going to easily file in to a boardroom for a staid two-hour meeting whose format has not changed since the 1960’s. Nor will it sit on a website that takes more than a second to process or update. Nor will it stay loyal to anything, when it knows there is something better, cheaper and easier just a hand-swipe away.”

To read more, please visit CloudTweaks here.

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One comment

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